The importance of SEO for your business’ success

What is SEO and why is it important?

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While among big organizations, SEO has become a common practice with its own team of professionals working on it among bigger organizations, it may still remain a mystery for some smaller businesses and brick-and-mortar stores that are just going online. 

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So, what is SEO? 

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Search Engine Optimization (SEO) is the practice of optimizing your website to improve its visibility on search engine results pages (SERPs). Think of Google and the results you get when you make any query on it. With SEO, your goal is to have your website be visible within the first results for relevant searches. 

Optimizing your website for search engines involves a mix of things, spanning from technical settings to high-quality content creation and the use of strategic keywords within your site. Having your website rank high helps connect your business with your target audience organically, without relying on paid advertising. 

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Boost visibility and organic traffic

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Think about your own way of shopping; when you are looking for something to purchase, be it a service or some goods, you are probably starting your search online. This is the case for most people nowadays. You type in your query in the search engine and start looking at the first results. 

But, what if to find your business’ website, people have to scroll down and past the first page of search results? Then, the chances are that your site won’t get much traffic. Studies actually show that about 75% of users never go past the first page of search results. SEO is here to help your business rank higher on search engine results pages so that potential customers actually come across your website. 

In other words, the more visible your site is, the higher the chances of attracting traffic organically. Plus, because visitors are actively looking for specific products or services, the traffic generated through SEO is usually of higher quality and can lead to more conversions. 

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Build trust and credibility 

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Building trust and credibility for your business is also part of the many benefits of SEO. Visitors and consumers are more likely to trust you as a company if your site appears on the first page of results. Ranking high on search engines is usually perceived as a badge of quality, authority, and trustworthiness. 

This can be achieved through SEO strategies like link building, content optimization, as well as through earning positive reviews. Over time, consistent SEO efforts can position your business as an industry leader.

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Why SEO? It enhances user experience

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An SEO strategy that works involves optimizing your website’s structure and content, which inevitably leads to a better user experience. From fast-loading pages to mobile responsiveness, sticking to good SEO practices allow you to create an enjoyable website to navigate. 

So, by investing in SEO, you’re not just optimizing for algorithms (even if Google does prioritize mobile-friendly sites), you’re also improving your visitors’ experience. And, happy users are more likely to convert into customers, return for more, and recommend your to others.

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Stay competitive: why SEO is important for business

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Chances are your competitors also use SEO to reach potential customers. If you don’t want to fall behind but compete with them in the online sphere, you need to do the same. SEO actually allows you to find opportunities to surpass them and put your business ahead. 

Doing in-depth keyword research and competitor analysis helps you find holes in their strategies. This gives you a great opportunity to jump into market segments that are still up for grabs.

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ROI and long-term growth 

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SEO is not meant to be a short-term marketing strategy. Unlike those, SEO delivers long-lasting benefits. The time and efforts you put in to optimize your site structure, create high-quality content, or build backlinks today can keep paying off for years to come. Once your site ranks well, just a bit of ongoing maintenance can help it stay visible, resulting in consistent organic traffic and sales over time.

So, while SEO does take some time and consistent work, its long-term benefits usually outweigh its costs, making it a must-have in any marketing strategy.

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Set yourself up for success with the best SEO tools

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As important as it is for businesses aiming to make it online, doing SEO on your own can be a bit tricky, especially if you’ve never had any experience with it. Implementing SEO can be a full-on job after all. 

If you’re looking to build a new website and are hesitating because of how complex this all sounds, please don’t! Luckily, there are many tools and platforms that can help you make SEO optimization a stroll in the park. This is the case of Webflow. Thanks to its integrated SEO features, Webflow can supercharge your SEO from the get-go.

By going with a platform already equipped with all the tools you need to get your site’s SEO optimization right, you’re definitely setting yourself and your business up for success. So, if you want to elevate your SEO game, think about going with a platform like Webflow. And, if you need a team to assist you in building your new site, reach out to us! We’d love to chat about how we can help you reach your objectives! 

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