How much does a website cost in 2024?

Key factors influencing website design prices

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Project scope and complexity

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The type of website you’re aiming for has a huge impact on the costs. A basic portfolio site is much cheaper than a feature-packed e-commerce store with custom setups. For example, our Starter plan is great for simple projects that need a nice, clean look, while the Professional and Enterprise plans are tailored for more complex needs including pro features and integrations.

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Design and customization requirements

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The level of customization also shapes the price. Going with a ready-made template often cuts the costs, while custom designs that reflect your brand tend to be pricier. So, websites that include interactive design, custom animations, or immersive branding can increase both cost and development time. 

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Content and CMS needs

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If your site is loaded with content, a content management system (CMS) is usually a must-have. Basic setups for a CMS are pretty budget-friendly, but if your site is bigger and has a lot of databases, multimedia, and intricate content layouts, you might need some custom CMS development, which can bump up the costs.

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SEO and optimization

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Making sure your website is search engine friendly and loads quickly is super important. A site that’s optimized not only makes it easier for users to navigate but also ranks better in search results. Implementing SEO tactics, having a responsive design, and boosting speed can increase development costs, particularly if you require in-depth local SEO, structured data, or custom performance improvements.

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Typical website design cost in 2024

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On top of the project scope, required services and custom features that your website will boast, website development costs are also affected by who builds your site. The price you pay will also depend on the experience, reputation and skills of the person or agency you hire. 

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Individual freelancer: $1,000 - $5,000 

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Freelancers usually have pretty competitive pricing, generally ranging from $1,000 to $5,000 based on their experience and how complicated the project is. Their services are usually suitable for straightforward websites, like portfolios or small business pages, but might not have the capacity for more complex projects or extensive support.

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Small agency: $5,000 – $10,000

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Small agencies often have a wider selection of services, such as custom design, SEO, and basic CMS development. For a budget of $5,000 to $10,000, you can generally get a polished, mid-level business website from a small agency, complete with some custom features and ongoing support.

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Mid-sized agency: $10,000 - $20,000

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Mid-sized agencies usually have specialized teams for design, development, and project management, which means they usually offer a comprehensive strategy for your project and can create more intricate and feature-packed websites. Their pricing usually falls between $10,000 and $20,000, allowing them to tackle bigger business websites that require some marketing and branding strategies, advanced CMS solutions, integrations, and a lot of customization. 

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Our different web design packages fall under this price range. That said, the cost and packages will vary based on how complex your website is and the level of support required.

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Veteran or high-end agency: $20,000 - $50,000+

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Top-tier agencies often charge upwards of $20,000, sometimes reaching six figures for complex, enterprise-level projects. They are sometimes specialized in specific industry niches and focus on high-level design, personalized solutions, extensive integrations, and detailed optimizations, delivering custom websites that are perfect for corporations or brands in need of a unique and scalable online presence.

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How much to build a website: additional costs

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The cost of building a website does not stop with the design. When budgeting for a website, you need to consider several additional expenses that are essential for maintenance, security and performance.  

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Domain name: $10 - $20/year

Having a good domain name that fits your brand is crucial. Registering your domain name usually costs anywhere between a couple of dollars/euros a year to about $60 a year. A good average is $15 to $20 a year, but premium domains that include very high-demand keywords can be much more expensive and reach thousands.

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Maintenance costs: $50 - $500/month

Website maintenance costs start once the website is up and running and typically include several key components, like technical support, content updates, security scans, performance optimization and software and plugin updates. A standard maintenance package usually ranges between $50 and $500 per month.

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Web hosting: $5 - $100+/month

Hosting options can really differ depending on the provider and what resources you need. For basic shared hosting, you’re usually looking at a price range of about $5 to $15 a month. On the other hand, if you need something more robust like dedicated or VPS hosting for bigger sites or online stores, expect to pay anywhere from $50 to over $100 each month. Keep in mind that many agencies include web hosting costs within their maintenance packages. 

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SSL certificate:  $0 - $75/month

SSL certificates are essential for secure browsing. Many hosting providers give you a free basic SSL, but if you're looking for more robust security or added warranties, you can expect to pay anywhere from $5 to $75 a month for a premium SSL certificate.This too can sometimes be included within a monthly maintenance package. 

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Analytics and marketing tools: $0 - $150/month

Depending on the kind of site you’re running, having some insights about traffic, performance and other KPIs can be beneficial, if not necessary. Google Analytics provides valuable insights at no cost, but if you're looking for more comprehensive analysis, user tracking, or conversion optimization, you might find other tools priced between $20 and $150 per month, based on the features they offer.

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Making the right choice for your budget

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As you plan your website budget for 2025, remember that it’s not just about the initial investment. You should also factor in the ongoing benefits a high-quality website can provide, as well as the maintenance expenses. Whether you’re launching a basic portfolio or a custom business site, picking the correct development approach and the right team to help you along will ensure your website meets both your immediate and long-term goals.

For a customized quote or to learn more about our web design and development services, reach out today. We’d love to discuss how we can bring your vision to life.