Tree Filling Window
Work that speaks. A rotating record of creative direction, spatial narratives, and product ideas.
ABOUT THE CLIENT
Tree Filling Window is an Amsterdam-based creative studio founded by three artists. Their work spans across creative direction, spatial design, product development, and research. They blur the line between art and design, often using their practice to question systems, perception, and the act of looking itself.
Project Type
UX/UI
Webflow Development
Deliverables
Website
Year
2024
01
Discovery
Overview
The goal was to build a digital platform that could function both as a portfolio and an experience. Something minimal but emotional. Quiet but distinctive. A site that doesn't just present the work but lets you enter it. Something closer to a physical exhibition than a static webpage.
02
Define
The challenge
Tree Filling Window is a creative studio run by artists. When they came to us, they had a name, a few references, and a big vision; but no site, no structure, and no clear plan. They wanted a space that felt more like a gallery than a website. A place where the work could speak and the experience felt curated, calm, and intentional. Our job was to shape that into something real.
03
Ideate
Our approach
We knew this couldn’t feel like a feed or a scroll. It had to feel like a room. One you could walk into and move through. We started with their references: Superstudio, Solange, Frank Ocean, Wolfgang Tillmans. Work that’s poetic, emotional, and grounded. We didn’t try to define one big concept. Instead, we showed them four visual sketches—four interpretations of their moodboard. That helped open the process and invite discussion. We let structure come from the references. We tested behavior, interaction, and form until it made sense
04
Create
The solution
The site works like a set of rooms. Each section slides into view. The gallery is the heart of it, a looping grid that scrolls sideways with your cursor. Hovering fades the rest and reveals project info in small caps. There are two ways to view: grid and list. Both come with filters. The detail page scrolls vertically, and the photo viewer is full screen with simple arrows. In the CMS, projects can be reordered manually. Filters work across pages. And all of it stays quiet and intentional.
05
Results
The Impact
Tree Filling Window now has a digital home. One that reflects how they think and work. One that is quiet, deliberate, and exact. They didn’t need bells and whistles. They needed a structure that could grow with them. A system they could update. A mood that fit. We gave them that. And we gave them control. This wasn’t just a website. It was a frame. A simple one. But solid enough to hold the work.
06
Credits
whO MADE IT HAPPEN?
Elia Mangngi - Design Lead
Abigail Baccouche – UX/UI Designer
Barbara Mota – Webflow Developer
