Denim City
Denim City strives to make a real difference through knowledge, education, craftsmanship and passion for the world’s best garments.
ABOUT THE CLIENT
Denim City is an innovation campus founded by House of Denim Foundation with a clear mission: to connect and inspire our stakeholders, to bring the industry “Towards a Brighter Blue“. Everything they do is geared to making denim dryer, cleaner and smarter through education, advocacy and collaboration projects. Denim City aims to raise the bar, reduce environmental impact, stimulate the adoption of more sustainable innovations and bring the worldwide denim industry together under one roof. Denim City Store combined with the Workshop, Lab and Academy, forms the ultimate denim experience in Amsterdam. Visitors, while having a unique denim experience, are able to shop to have a beloved pair of jeans.
Project Type
Brand Design
Webflow Development
Deliverables
Website
Year
2019
01
Discovery
Overview
Studio by Miyagami discovered Denim City Amsterdam during a search for innovative spaces within the fashion and sustainability sectors. The studio quickly recognised Denim City's unique position as a hub for the denim industry, bringing together craftsmanship, sustainability, and education. Through conversations with the team, it became clear that their challenges lay in creating more visibility for their work and building stronger connections within the industry. Studio by Miyagami understood these needs and saw an opportunity to help amplify Denim City’s mission through strategic branding and design.
02
Define
The challenge
Denim City Amsterdam faces challenges in increasing visibility, strengthening connections within the global denim community, and positioning itself as a leader in sustainable practices. Despite its innovative work, it struggles to effectively communicate its impact and collaborate with key industry players.
03
Ideate
Our approach
Studio by Miyagami collaborated closely with Denim City to understand their mission, values, and target audience, ensuring the branding reflected their innovative, sustainable approach.
04
Create
The solution
- Brand Optimisation: The branding focused on modernity, craftsmanship, and sustainability, using visuals and messaging that resonated with Denim City’s commitment to educating and connecting the denim community.
- Website Development: The website was designed to be visually engaging and user-friendly, with a clean layout that highlighted Denim City's educational content, sustainability efforts, and industry expertise.
- Copywriting: The copy was crafted to reflect Denim City's authentic voice, emphasizing their role as a hub for denim innovation, while focusing on clarity and accessibility to strengthen their connection with both industry professionals and consumers.
05
Results
The Impact
The branding and website redesign led to significant success for Denim City Amsterdam by enhancing its visibility and positioning it as a leading force in the denim industry. The clear, engaging design and thoughtful messaging helped attract a wider audience, including industry professionals and consumers, who were drawn to Denim City's commitment to sustainability and craftsmanship. The improved user experience on the website facilitated better engagement with educational resources and events, while the refined brand identity strengthened Denim City’s role as a central hub for denim innovation. This increased recognition and collaboration opportunities, ultimately advancing Denim City's mission and influence within the global denim community.
06
Credits
whO MADE IT HAPPEN?
