Twenty Fifty is a sustainable clothing brand based in the Netherlands. The company sources mostly recycled materials from the Netherlands and creates new clothes locally in Amsterdam.

Twenty Fifty approached us with the intent to adopt and integrate a new digital passports technology into their clothing line. They needed a partner that could guide them on how that process should look for both the business and the customer. They also needed support with the design and development of this new technology. Digital passports provide consumers with valuable information about the lifecycle of their clothing. By scanning the garment’s QR code with a phone camera they can see information about the product’s origin, where it was made, manufacturing process and ethics, environmental impact, transportation and aftercare.Twenty Fifty’s main reason for developing a digital passport was to raise awareness about the technology and its role in fashion traceability and sustainability within the supply chain. Twenty Fifty wanted to establish itself as the leader in the use of this technology, especially with local small to medium-sized sustainable fashion brands. Through an MVP of the solution, they wanted to grow their brand, raise awareness and find future partners and collaborators to continue developing the digital passport.

The digital passport shows the consumer where the clothing was made and which route the clothing has travelled. These digital passports create transparency in the fashion industry and are the starting point for positive change in production processes and to demonstrate sustainability credentials.