Female x Finance
Female x Finance is the career platform by women in Finance, for women in Finance.
ABOUT THE CLIENT
As students looking to break into Finance, founders Léonie and Mélanie experienced firsthand the barriers that women faced in a largely male-dominated sector. They have made it their mission to change the face of Finance, and show the world that women were meant to lead, innovate, and thrive in this space.
Project Type
UX/UI
Product Design
Webflow Development
Deliverables
Digital Product
Website
Year
2025

01
Discovery
Overview
As a growing iniative, Female X FInance needed a platform to become the hub that it is today in order to redirect young female professionals, their talented audiences, to the right opportunities

02
Define
The challenge
Female X Finance is reshaping the landscape for young female professionals, empowering them to break barriers and thrive in an industry that has long been difficult to access. The platform needs to be both functional and scalable, combining marketing pages for outreach with a job board, a blog, and a dedicated space for community building.
03
Ideate
Our approach
Female X Finance needs a dynamic hub—a repository of opportunities that drives real impact for its community. The platform is designed to do just that, seamlessly integrating marketing pages with app-like community features to foster connection and growth. More than just bold, it’s a functional and empowering space for trailblazers in the industry.
04
Create
The solution
The Female X Finance web presence is more than just a website—it’s a dynamic platform designed for impact.
- Empowering young female professionals: A scalable, user-centric platform with backend systems, login functionality, and app-like features that give users the tools to carve out their place in the finance industry.
- Empowering the founders: By transitioning to Webflow, the platform becomes more agile, allowing the team to manage and scale their site independently—putting full control in their hands.
- Functional and authentic: Through a strong and recognisable brand identity, Female X Finance establishes a bold visual presence in the finance world, seamlessly bridging the digital and physical realms.

05
Results
The Impact
This platform is an ever-evolving product, reflecting the growth of its community and the achievements of its founders. Since launch, the team has reached milestone after milestone, steadily positioning Female X Finance as a leading force for diversity in the industry. The true power lies not only in the platform itself but in the real opportunities it creates for a deserving community of talented women claiming their rightful place in finance. As the community thrives, so will the platform—growing from a tool into a catalyst for success.

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06
Credits
whO MADE IT HAPPEN?
Alicia Caldéron - Design Lead
Abigail Baccouche - UX/UI Designer