Tips & tricks for rebranding your organization

Rebranding is more than just changing your look; it’s a whole new adventure. Whether you’re trying to shed old stereotypes, reach a different crowd, or align better with your mission, rebranding lets you share a new story, one that resonates better with your audience. But, let’s face it, rebranding a business is a bit like renovating a house while still living in it: messy, challenging, and oh-so-worth-it when done right.

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How to do rebranding right

Branding matters and as time goes by even the biggest names in business can sometimes benefit from a makeover. From having outgrown your initial identity to experiencing a change in your audience, there are many reasons why, as a business, you might find yourself wanting to do a little brand refresh. 

So, here are our top tips and tricks to make your rebranding project a smashing success.

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Define your “Why”

Before you change a single color or tweak your slogan, ask yourself: Why are we doing this?

Are you targeting a new audience, trying to unify your brand after a merger, or simply ready to move on from an old look? Your motivation for rebranding needs to be crystal clear and should influence every decision you make. Your “why” acts as your compass during this whole journey. 

Pro tip: Write a short mission statement for your rebrand. Keep it visible throughout the process to make sure every decision aligns with your main objective.

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Build on what works

Rebranding a business doesn’t mean reinventing the wheel. The best rebrands actually honor the essence of what made the brand successful in the first place while evolving to stay up-to-date and meet new challenges. 

Audit your current brand and identify what is working. It can be a color scheme, a tagline, or your tone of voice. Keep those elements as the foundation of your new brand identity. 

Pro tip: Talk to loyal customers to find out what is it that they love about your brand. 

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Think holistically: focus on the small touchpoints too

It’s not because you’re rethinking your brand identity that you have to start with the big things, like your logo or website. Those are important elements, but are only pieces of the puzzle. A strong rebranding strategy includes every touchpoint, big or small. It should feel cohesive across everything: website design, social media posts, packaging and even the way you answer emails.

Pro tip: Ask yourself, “If someone covered up our logo, would people still recognize us?” If the answer is no, then it’s time to strengthen your visual and verbal identity.

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Keep it customer-focused

Customers love being part of the journey and they should be at the heart of your rebrand. Do your research and study your audience’s needs, preferences and values to make sure your new identity resonates with them. You can even create audience personas to represent your customer base and help guide your choices and marketing efforts.

Pro tip: Use surveys or social media polls to involve your audience in the process. A little input can create a lot of loyalty. Plus, it gives you the opportunity to get to know your audience better. 

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Don’t forget your team

Think of your employees as your biggest brand ambassadors. Bring them into the loop early by sharing your vision, asking for their input, providing training on the updated brand identity, and even hosting a fun internal launch party to celebrate the new chapter together. When your team feels ownership, they’ll represent the new brand with passion.

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Experiment with a soft launch

You don’t have to roll out the entire rebrand all at once. You can test the waters on a smaller scale first by updating your social media graphics or launching new packaging before unveiling everything. This allows you to gauge reactions and make adjustments if needed without going all in right away.

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And then… make the launch memorable

When you’ve gathered enough feedback and are confident with your revamped brand, you can make the rebrand official and give it its due moment of spotlight. You can generate some buzz with a launch campaign that includes social media, email, and in-person events if possible. Teasers, exclusive behind-the-scenes content, and countdowns can help build anticipation and get everyone eager to know more.

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Keep it consistent, everywhere

A good rebrand only works if it’s cohesive. So, once your new brand is live, make sure it’s reflected consistently across all platforms: your website, social media bios, business cards, and even your internal documents. If you leave old assets lingering around, you’ll confuse your audience and dilute your message.

Pro tip: Create a brand style guide to keep your visuals, tone, and messaging on point moving forward.

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Have fun with it

Rebranding should be a fun and creative adventure! Experiment with new ideas, don’t shy away from bold moves, and let your brand's true personality shine through. The more energy and excitement you bring to the process, the more it will resonate with your audience.

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How to rebrand your business: let us help

Rebranding your organization doesn’t need to feel overwhelming. It can be done in a series of small, intentional steps that add up to a big impact. By keeping these tips in mind, you can stay true to your origins while giving your brand a well-deserved fresh and exciting twist. 

If you’re ready to reimagine your brand but don’t know where to start, we, at Studio by Miyagami, are here to help. From strategy to execution, we specialize in creating bold, impactful brand identities that resonate with audiences and stand out in the competitive landscape. <show-contact>Reach out<show-contact> today!

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