How a Webflow site can supercharge your SEO

If you have a business and want an online presence, you should care about SEO. In a few words, search engine optimization is the process of optimizing your website so that it shows up higher in search engine results, like Google. Naturally, the higher a website ranks, the more likely people are to visit it. 

While SEO has a lot to do with using the right keywords within your website’s content, it is also affected by several other things, like URL structure, tags, alt text, and other technical aspects. All of this needs to be taken care of for your site to do well. 

When you decide to build a website with Webflow, you get to enjoy the platform’s powerful SEO capabilities that span from on-page optimization to technical capabilities, all supercharging your website’s SEO effortlessly. 

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Customizable on-page SEO settings

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Webflow gives you a lot of control over key on-page SEO elements, allowing you to fine-tune each page for search engines. Here’s a list of what you can easily optimize with Webflow SEO.

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• Metadata: You can easily customize meta titles, descriptions, and other meta tags for each page directly in Webflow's SEO settings. This is not only important for keyword optimization but also helps search engines understand your content and influences click-through rates as this data is visible in search results. 

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• URL structure: Webflow lets you customize URL slugs to include relevant keywords, which is great for readability and relevance and, once again, helps search engines understand your page’s content. 

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• Header tags: You get full control over heading structure (H1, H2, H3, etc.), so you can better organize your content for both users and search engines. 

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• Alt text for images: Easily set alt text for each image to improve web accessibility and ranking in image search results.

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With these customizable on-page SEO settings, you can take charge of the details, which can really transform the game for your site’s rankings and organic traffic goals. 

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SEO with Webflow: Technical SEO advantages

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When we think about SEO, keywords directly come to mind. But, one of the fundamental elements of SEO is actually the quality and structure of your site’s code. This is because Google prioritizes sites that are easy to crawl, load quickly, and provide a smooth user experience. Lucky for us, Weblflow excels in those crucial technical SEO aspects.

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Clean code: 

Webflow automatically generates clean, semantic HTML, CSS, and JavaScript, optimizing your site for crawlability and fast loading times. Plus, Webflow's hosting is backed by Amazon Web Services and Fastly, which is even better for speed optimization. And, in the world of SEO, speed matters. Fast websites keep visitors engaged and reduce bounce rates. 

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XLM sitemaps:

In addition to speed, Webflow automatically generates and updates your sitemaps, so search engines always have a current map of your site’s structure and can index your content with more ease.

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SSL certificate:

Security plays a big role in how Google ranks websites. Having an SSL certificate, which you can spot by the HTTPS in the URL, is super important. Webflow makes it once again easier for you by including SSL as a standard feature, so all the data on your site stays safe and encrypted.

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301 redirects: 

Broken links can hurt your SEO, but they’re easy to overlook, especially when you’re making site updates or rebranding. To lighten your load, Webflow made the entire process of creating 301 redirects much easier. The platform allows you to easily redirect any old URLs to the correct pages in a matter of seconds. 

This feature stops visitors from running into dead ends, which helps keep your bounce rates down and makes sure every link on your site takes them to useful content.

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Built-in responsive design

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Webflow websites are made mobile-friendly and responsive by default and allow you to adjust every element to ensure a smooth user experience across devices. This is a huge perk as Google uses mobile-first indexing, which means that it primarily evaluates the mobile version of your site to determine rankings. By having a responsive design from the get-go, you can rest easy on that front. 

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Webflow’s Content Management System (CMS) for content strategies

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Fresh and relevant content is key to SEO. It often helps you find new keyword opportunities, keeps your visitors interested, and lets Google know that your site is active and credible. As it happens, Webflow’s Content Management System (CMS) makes it easy to implement strong content-driven SEO strategies. 

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For instance, you can easily create and manage a blog, which is great for targeting long-tail keywords, working on link building, and gaining authority. Webflow’s CMS also lets you design dynamic pages that help you grow your content strategy effectively. 

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Along with straightforward editing, the platform’s CMS provides customizable fields for SEO settings on every entry. You can optimize your blog posts, product pages, and other content with distinct titles, descriptions, and image alt tags to improve your search visibility.

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Additional Webflow SEO tools

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On top of all the SEO advantages we already covered, Webflow offers other built-in tools that can make a difference when working on optimizing your website. 

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Integrations with Analytics: 

Webflow integrates with many third-party SEO tools like Google Analytics, Google Tag Manager, and various SEO audit platforms. These tools help you keep an eye on your site's performance, spot any problems, and tweak your strategy when necessary. By using data-driven insights, you can optimize your site better, making sure it keeps getting better over time. 

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Robots.txt editor and code customization:

Webflow allows you to customize your robots.txt file, giving you control over how search engines crawl your site. Plus, being able to add your own custom code allows you to optimize for SEO even more. This is the case when adding Open Graph meta tags that allow you to choose what image, title, and description are shown when sharing URLs on social media. 

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Webflow: Optimized for SEO and built to rank

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We can say that Webflow and SEO go hand in hand. The platform is more than a tool for building visually appealing websites; it provides us with an array of features that make SEO optimization a breeze. By integrating clean code, fast loading times, responsive designs, and robust SEO options, Webflow is a great choice for anyone looking to increase their site's reach.

If you’re ready to take your SEO to the next level, consider building (or migrating) your site on Webflow. The platform’s powerful features and great performance will get you a site that’s not only beautiful but built to rank. And, if you’re looking for a team to help you build your new Webflow website, contact us, and let’s discuss how we can help you achieve your goals!